PRIVACY POLICY

INTRODUCTION

IRIS AVENUE LTD (“IA”) ARE COMMITTED TO PROTECTING AND RESPECTING YOUR PRIVACY. THIS PRIVACY POLICY EXPLAINS WHAT PERSONAL INFORMATION WE COLLECT ABOUT THE USERS OF OUR WEBSITE LOCATED AT HTTP://WWW.IRISAVENUE.COM (THE “SITE” OR THE “WEBSITE”) AND CUSTOMERS OF RETAIL LOCATIONS WE OPERATE, WHEN AND WHY WE COLLECT IT, HOW WE USE IT, THE CONDITIONS UNDER WHICH WE MAY DISCLOSE IT TO OTHERS, AND HOW WE KEEP IT SECURE. WHEN USED IN THIS PRIVACY POLICY, "WE," "OUR," AND SIMILAR TERMS MEANS IA, AND "YOU," "YOUR," "USER," "CUSTOMER" AND SIMILAR TERMS REFER TO YOU. 

FOR THE PURPOSE OF THE GENERAL DATA PROTECTION REGULATION (GDPR) AND LOCAL PRIVACY LAWS, THE DATA CONTROLLER DEPENDS ON THE LOCATION TO WHICH YOU PROVIDE YOUR INFORMATION. IRIS AVENUE LTD IS THE DATA CONTROLLER FOR IRISAVENUE.COM USERS AND CUSTOMERS IN OUR LONDON STORE. 

IRIS AVENUE WILL COLLECT, TRANSFER AND USE YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY AND AS PERMITTED BY APPLICABLE LAWS, INCLUDING IN CIRCUMSTANCES WHERE (I) IT IS NECESSARY TO PERFORM A TRANSACTION OR SERVICE YOU HAVE REQUESTED, (II) IT IS NECESSARY TO COMPLY WITH OUR LEGAL OBLIGATIONS; (III) YOU HAVE GIVEN US YOUR EXPRESS CONSENT, OR (IV) IT IS NECESSARY FOR ANY OF THE FOLLOWING LEGITIMATE INTERESTS OF IRIS AVENUE (PROVIDED THAT SUCH INTERESTS ARE NOT OVERRIDDEN BY YOUR NTERESTS OR YOUR FUNDAMENTAL RIGHTS AND FREEDOMS): (A) ANALYSE, PROFILE, AND MONITOR CUSTOMER PATTERNS AND BETTER UNDERSTAND THE INTERESTS AND PREFERENCES OF OUR KEY CUSTOMER AUDIENCES SO THAT WE MAY IMPROVE OUR PRODUCTS AND SERVICES; (B) OFFER AN ENHANCED CUSTOMER EXPERIENCE AND SERVICE; (C) ENSURE PROPER FUNCTIONING AND SECURITY OF OUR SERVICES; AND (D) ANALYSE FOOT TRAFFIC IN IRIS AVENUE STORES AND AT IRIS AVENUE PROMOTIONS AND EVENTS FOR INTERNAL REPORTING PURPOSES AND TO ENSURE APPROPRIATE PRODUCT AVAILABILITY AND RESOURCE ALLOCATION.

THIS PRIVACY POLICY APPLIES TO PERSONAL INFORMATION WE HOLD ABOUT INDIVIDUALS. IT DOES NOT APPLY TO INFORMATION WE HOLD ABOUT COMPANIES AND OTHER ORGANISATIONS. THIS PRIVACY POLICY DOES NOT COVER INFORMATION PROVIDED TO IRIS AVENUE THROUGH OTHER IRIS AVENUE WEBSITES (SUCH AS IRISAVENUE.CO.UK).  

IF YOU HAVE ANY QUESTIONS ABOUT THIS PRIVACY POLICY, YOU MAY EMAIL US AT HELLO@IRISAVENUE.COM, OR WRITE TO US AT ATTN: PRIVACY, IRIS AVENUE LTD, 32 STORE STREET, WC1E 7BS. 

 

WHAT IS COLLECTED AND HOW IT IS COLLECTED 
WHEN YOU USE OUR WEBSITE, WE COLLECT INFORMATION ABOUT YOU THROUGH DATA CAPTURE FORMS EMBEDDED IN THE SITE, WHENEVER YOU PLACE AN ORDER OR ENGAGE WITH OTHER ONLINE ACTIVITIES, SERVICES, PRODUCTS AND/OR RESOURCES WE MAKE ACCESSIBLE TO OUR CUSTOMERS OR USERS. FOR EXAMPLE, YOU MAY WISH TO REGISTER ON THE SITE TO RECEIVE EMAILS FROM IRIS AVENUE, RECEIVE INVITATIONS TO PROMOTIONS OR EVENTS, OR TO PURCHASE GOODS OR SERVICES AVAILABLE THROUGH THE SITE. WE MAY ALSO COLLECT DATA (USING COOKIES, TRACKERS, AND TAGS) ABOUT HOW YOU USE OUR WEBSITE, FOR EXAMPLE, THE WEBSITE FROM WHICH YOU HAVE JUST ACCESSED OUR SITE, THE PAGES YOU CHECK OUT, AND OTHER ACTIONS TAKEN ON OUR SITE.  WE ALSO COLLECT YOUR PERSONAL INFORMATION WHEN YOU CONTACT US BY TELEPHONE OR BY MAIL, OR WHEN YOU SHOP IN STORES OPERATED BY IRIS AVENUE.  
WHEN YOU SHOP IN ONE OF OUR RETAIL LOCATIONS, WE COLLECT INFORMATION ABOUT YOU AND YOUR PURCHASES INCLUDING ANY INFORMATION YOU PROVIDE TO US IN THE EVENT THAT YOU REGISTER FOR AN ACCOUNT WITH US. 
THE BELOW SHOWS THE TYPES OF PERSONAL INFORMATION WE MIGHT COLLECT FROM YOU AND THE PURPOSES FOR SUCH INFORMATION MAY BE USED.  

 

INFORMATION YOU MAY PROVIDE TO US

TYPE OF INFORMATION

PURPOSE

PERSONAL DETAILS (NAME, TITLE, GENDER, DATE OF BIRTH, PASSPORT NUMBER)

• IDENTIFYING YOU AND PERSONALIZING COMMUNICATIONS WITH YOU

• VERIFYING YOUR IDENTITY FOR SECURITY REASONS

• PROVIDING A FISCAL RECEIPT (VAT RECEIPT)

• IDENTIFYING YOU WHERE WE POST YOUR COMMENTS ON OUR WEBSITE

CONTACT INFORMATION (MAILING ADDRESS, EMAIL ADDRESS, TELEPHONE NUMBER)

• SENDING YOU A CONFIRMATION EMAIL IN CONNECTION WITH AN ORDER YOU MAKE THROUGH THE WEBSITE AND PROVIDING YOU WITH UPDATES IN CONNECTION WITH SUCH ORDER

• PROCESSING YOUR ORDER AND DELIVERING THE PRODUCTS YOU PURCHASE TO YOU

• PROVIDING A FISCAL RECEIPT (VAT RECEIPT)

• NOTIFYING YOU ABOUT CHANGES TO OUR PRODUCTS OR SERVICES, NOTIFYING YOU ABOUT UPCOMING FEATURES AVAILABLE ON THE SITE, AND SENDING YOU SERVICE EMAILS RELATING TO YOUR ACCOUNT

• MANAGING AND OPERATING YOUR ACCOUNT WITH US

• RESPONDING TO YOUR REQUESTS FOR INFORMATION

• PROCESSING SURVEY RESULTS AND CONTEST ENTRIES

• IF YOU CONSENT, WE MAY ALSO USE THESE DETAILS FOR DIRECT MARKETING PURPOSES, FOR EXAMPLE, TO PROVIDE YOU WITH INFORMATION ABOUT OTHER GOODS AND SERVICES THAT WE OFFER THAT ARE SIMILAR TO THOSE THAT YOU HAVE ALREADY ENQUIRED ABOUT, OR TO PROVIDE YOU WITH PERSONALISED OFFERS AND PRODUCT SELECTIONS.

FINANCIAL DETAILS (CREDIT/DEBIT CARD NUMBER, EXPIRATION DATE, ALTERNATE BILL ADDRESS INFORMATION)

• PROCESSING PAYMENTS IN CONNECTION WITH PURCHASES MADE AND PROCESSING ANY REFUNDS / RETURNS IN THE EVENT THAT YOU NEED TO RETURN AN ITEM TO US

• WE ALSO USE THIS INFORMATION IN CONJUNCTION WITH YOUR CONTACT INFORMATION IN ORDER TO PROCESS AND VERIFY YOUR PAYMENTS AND AS PART OF THE REGISTRATION AND ORDER PROCESS

PRODUCTS PURCHASED, INCLUDING MEASUREMENTS, SIZE PREFERENCES, AND PLACE OF PURCHASE

• PROCESSING MADE TO MEASURE ORDERS OR ITEMS REQUIRING ALTERATION

• PROCESSING PURCHASES AND REFUNDS

• INTERNAL MARKETING ANALYSIS TO ANALYSE, PROFILE, AND MONITOR CUSTOMER PATTERNS SO THAT WE CAN IMPROVE OUR PRODUCTS AND SERVICES

• HELP US MANAGE PRODUCT AVAILABILTY (STOCK LEVELS), RESOURCE ALOCATION, AND STAFFING REQUIREMENTS.

 

INFORMATION WE COLLECT ABOUT YOU AUTOMATICALLY (WEBSITE ONLY)

TYPE OF INFORMATION

PURPOSE

TECHNICAL INFORMATION (IP ADDRESS, LOGIN INFORMATION, BROWSER TYPE, OPERATING SYSTEM, TIME ZONE, BROWSER PLUG-IN TYPES AND VERSIONS, OPERATING SYSTEM AND PLATFORM)

• ENSURING THAT WEBSITE CONTENT IS PRESENTED IN THE MOST EFFECTIVE MANNER FOR YOU AND FOR YOUR COMPUTER

• ALLOWING YOU TO PARTICIPATE IN INTERACTIVE FEATURES OF OUR SERVICE, WHEN YOU CHOOSE TO DO SO

• AS PART OF OUR EFFORTS TO KEEP OUR SITE SAFE AND SECURE

• FOR INTERNAL RESEARCH, MARKETING, AND WEBSITE DEVELOPMENT

INFORMATION ABOUT YOUR VISIT (URL, CLICKSTREAM TO, THROUGH AND FROM OUR SITE (INCLUDING DATE AND TIME), PAGE RESPONSE TIMES, DOWNLOAD ERRORS, PRODUCTS YOU VIEWED OR SEARCHED FOR, LENGTH OF VISITS TO CERTAIN PAGES, PAGE INTERACTION INFORMATION (SUCH AS SCROLLING, CLICKS AND MOUSE-OVERS), METHODS USED TO BROWSE AWAY FROM THE PAGE)

• ADMINISTERING THE SITE AND FOR INTERNAL OPERATIONS, TROUBLESHOOTING, DATA ANALYSIS, TESTING, RESEARCH, STATISTICAL AND SURVEY PURPOSES

• ALLOWING YOU TO PARTICIPATE IN INTERACTIVE FEATURES OF OUR SERVICE, WHEN YOU CHOOSE TO DO SO

• AS PART OF OUR EFFORTS TO KEEP OUR SITE SAFE AND SECURE

 

WHEN WE COLLECT PERSONAL INFORMATION FROM YOU, WE WILL ONLY DO SO WHEN NEEDED FOR FULFILMENT OF ONE OF THE PURPOSES SET OUT ABOVE (OR, AS NECESSARY, FOR THE DEFENCE OF LEGAL CLAIMS OR THE FULFILMENT OF A LEGAL OBLIGATION TO WHICH WE ARE SUBJECT). 

PROCESSING YOUR PERSONAL INFORMATION AND OBTAINING YOUR CONSENT

WE OBTAIN YOUR CONSENT TO PROCESS YOUR PERSONAL INFORMATION WHERE WE ARE REQUIRED TO DO SO BY APPLICABLE LAW – FOR EXAMPLE, WHERE WE WANT TO USE YOUR CONTACT DETAILS FOR MARKETING PURPOSES OR OTHERWISE WHERE WE ARE NOT LAWFULLY PERMITTED TO PROCESS YOUR PERSONAL INFORMATION ON ANY OTHER LEGAL GROUNDS. WHERE WE RELY ON YOUR CONSENT FOR PROCESSING YOUR PERSONAL INFORMATION, YOU MAY WITHDRAW YOUR CONSENT TO THIS PROCESSING AT ANY TIME, BY CONTACTING US ON HELLO@IRISAVENUE.COM. PLEASE NOTE, HOWEVER, THAT WITHDRAWING YOUR CONSENT WILL NOT AFFECT THE LAWFULNESS OF PROCESSING BASED ON THE CONSENT YOU GAVE PRIOR TO WITHDRAWAL. 

WHERE WE PROCESS YOUR PERSONAL INFORMATION FOR DIRECT MARKETING PURPOSES, WE WILL LOG ANY OBJECTION YOU MAKE, STOP PROCESSING YOUR DATA FOR DIRECT MARKETING PURPOSES, AND WE WILL NOT CONTACT YOU AGAIN.

THERE MAY BE INSTANCES WHERE WE PROCESS YOUR PERSONAL INFORMATION FOR OUR LEGITIMATE INTERESTS OR ON THE BASIS OF OTHER LAWFUL GROUNDS (I.E., BECAUSE WE HAVE ESTABLISHED A RELATIONSHIP WITH YOU AND NEED TO PROCESS YOUR PERSONAL INFORMATION IN ORDER TO PROVIDE YOU WITH THE INFORMATION AND/OR SERVICES YOU HAVE REQUESTED), WITHOUT HAVING OBTAINED YOUR CONSENT. WE DO NOT SEEK YOUR CONSENT IN SUCH CASES LARGELY SO THAT WE CAN PROVIDE YOU WITH SERVICES IN AN EFFICIENT WAY (OR WHERE IN SOME CASES IT MIGHT NOT BE POSSIBLE FOR US TO SEEK YOUR CONSENT BECAUSE WE MUST PROCESS PERSONAL INFORMATION, FOR EXAMPLE, FOR THE DETECTION OF FRAUD). BEFORE PROCESSING YOUR PERSONAL INFORMATION, WE WILL CONSIDER YOUR RIGHTS AND FREEDOMS AND WILL ONLY COMMENCE SUCH PROCESSING WHERE WE DO NOT THINK YOUR RIGHTS WILL BE INFRINGED.

 

STORAGE AND SECURITY

ALL INFORMATION YOU PROVIDE TO US THROUGH THE WEBSITE IS PROCESSED BY OUR THIRD-PARTY E-COMMERCE SERVICE PROVIDERS SALESFORCE COMMERCECLOUD AND RADIAL COMMERCE LIMITED AND THEIR RESPECTIVE AFFILIATES. WHEN YOU SUBMIT INFORMATION TO THIS WEBSITE, YOU ARE TRANSMITTING IT DIRECTLY TO, AND IT IS STORED ON SECURE SERVERS IN, THE UNITED STATES. OUR DATA PROCESSORS MAINTAIN APPROPRIATE ADMINISTRATIVE, TECHNICAL, AND PHYSICAL SAFEGUARDS TO PROTECT AGAINST LOSS, MISUSE OR UNAUTHORIZED ACCESS, DISCLOSURE, ALTERATION, OR DESTRUCTION OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH LOCAL LEGISLATION WHERE APPLICABLE. WHERE WE HAVE GIVEN YOU (OR WHERE YOU HAVE CHOSEN) A PASSWORD WHICH ENABLES YOU TO ACCESS CERTAIN PARTS OF OUR SITE, YOU ARE RESPONSIBLE FOR KEEPING THIS PASSWORD CONFIDENTIAL. WE ASK YOU NOT TO SHARE YOUR PASSWORD WITH ANYONE. UNFORTUNATELY, THE TRANSMISSION OF INFORMATION VIA THE INTERNET IS NOT COMPLETELY SECURE AND WE CANNOT GUARANTEE THAT SUCH TRANSMISSIONS WILL BE FREE FROM DELAY, INTERRUPTION, INTERCEPTION, OR ERROR. ALTHOUGH WE WILL DO OUR BEST TO PROTECT YOUR PERSONAL INFORMATION, INCLUDING USING ENCRYPTION FOR COMMUNICATIONS CONDUCTED THROUGH THIS WEBSITE, WE CANNOT GUARANTEE THE SECURITY OF YOUR DATA TRANSMITTED; ANY TRANSMISSION IS AT YOUR OWN RISK. ONCE WE HAVE RECEIVED YOUR INFORMATION, WE WILL USE STRICT PROCEDURES AND SECURITY FEATURES TO PREVENT UNAUTHORIZED ACCESS. 

INFORMATION PROVIDED TO US THROUGH TRANSACTIONS IN RETAIL LOCATIONS OPERATED BY IRIS AVENUE IS SUBECT TO STRICT PROCEDURES AND SECURITY FEATURES TO TRY TO PREVENT UNAUTHORISED ACCESS WHEREVER POSSIBLE. PERSONAL INFORMATION MAY BE ACCESSED BY EMPLOYEES OF OUR ORGANISATION, OR OUR THIRD-PARTY SERVICE PROVIDERS, WHO REQUIRE SUCH ACCESS TO CARRY OUT THE PURPOSES INDICATED ABOVE, OR SUCH OTHER PURPOSES PERMITTED OR REQUIRED BY APPLICABLE LAW.

 

PERIOD FOR WHICH WE STORE YOUR PERSONAL INFORMATION

WE ONLY STORE YOUR PERSONAL INFORMATION FOR AS LONG AS WE REQUIRE IT IN ORDER TO FULFIL THE PURPOSE FOR WHICH IT WAS COLLECTED OR PROVIDED TO US (UNLESS A LEGAL OBLIGATION REQUIRES US TO KEEP IT FOR LONGER). 

 

SHARING AND TRANSFERRING YOUR PERSONAL INFORMATION

IN ORDER TO FULFIL THE PURPOSES LISTED ABOVE, WE MAY SHARE YOUR INFORMATION WITH AFFILIATED IRIS AVENUE COMPANIES). WE MAY ALSO SHARE YOUR INFORMATION WITH OUR THIRD-PARTY PARTNERS AND SERVICE PROVIDERS SO THAT THEY CAN ASSIST US IN PROVIDING OUR PRODUCTS AND SERVICES TO YOU, SUCH AS PROVIDING IT AND OTHER SUPPORT SERVICES.

IF WE TRANSFER YOUR PERSONAL INFORMATION WE WILL ALWAYS DO SO UNDER STRICT CONDITIONS OF CONFIDENTIALITY AND SIMILAR LEVELS OF SECURITY SAFEGUARDS AS APPLIED INTERNALLY AT IRIS AVENUE. 

IRIS AVENUE MAY DISCLOSE ANY INFORMATION WE HAVE ABOUT YOU (INCLUDING PERSONAL INFORMATION) IF (I) WE DETERMINE THAT SUCH DISCLOSURE IS NECESSARY IN CONNECTION WITH ANY INVESTIGATION OR COMPLAINT REGARDING YOUR USE OF THE WEBSITE, OR (II) TO IDENTIFY, CONTACT, OR BRING LEGAL ACTION AGAINST SOMEONE WHO MAY BE CAUSING INJURY TO OR INTERFERENCE WITH (EITHER INTENTIONALLY OR UNINTENTIONALLY) IRIS AVENUE’S RIGHTS OR PROPERTY, OR THE RIGHTS OR PROPERTY OF VISITORS TO OR USERS OF THE WEBSITE. IRIS AVENUE WILL DISCLOSE YOUR PERSONAL INFORMATION, AS IT DEEMS NECESSARY, TO COMPLY WITH ANY APPLICABLE LAW, REGULATION, LEGAL PROCESS, OR GOVERNMENTAL OR LAW ENFORCEMENT REQUEST. IRIS AVENUE ALSO MAY DISCLOSE YOUR INFORMATION WHEN IRIS AVENUE DETERMINES THAT APPLICABLE LAW REQUIRES OR PERMITS SUCH DISCLOSURE, INCLUDING EXCHANGING INFORMATION WITH OTHER COMPANIES AND ORGANIZATIONS FOR FRAUD PROTECTION PURPOSES. WE MAY ALSO DISCLOSE INFORMATION COLLECTED ON THIS SITE, INCLUDING PERSONAL INFORMATION, TO THIRD PARTIES AS REQUIRED OR PERMITTED BY LAW OR WHEN WE BELIEVE DISCLOSURE IS NECESSARY OR APPROPRIATE TO PREVENT PHYSICAL HARM OR FINANCIAL LOSS OR IN CONNECTION WITH AN INVESTIGATION OF SUSPECTED OR ACTUAL ILLEGAL ACTIVITY. FOR EXAMPLE, WE MAY DISCLOSE INFORMATION: TO REGULATORS, TO LAW ENFORCEMENT AUTHORITIES WHO REQUEST IT, OR TO VENDORS WHO PROVIDE US WITH A SERVICE.

WE ALSO RESERVE THE RIGHT TO TRANSFER PERSONAL INFORMATION WE HAVE ABOUT YOU IN THE EVENT WE SELL OR TRANSFER ALL OR A PORTION OF OUR BUSINESS OR ASSETS. SHOULD SUCH A SALE OR TRANSFER OCCUR, WE WILL USE REASONABLE EFFORTS TO DIRECT THE TRANSFEREE TO USE PERSONAL INFORMATION YOU HAVE PROVIDED TO US IN A MANNER THAT IS CONSISTENT WITH THIS PRIVACY POLICY.

 

RECEIPT AND STORAGE OF YOUR INFORMATION OUTSIDE OF THE EEA

     I. DATA COLLECTED IN STORE

THE INFORMATION WHICH YOU PROVIDE TO US IN STORE MAY BE TRANSFERRED AND FURTHER PROCESSED OUTSIDE OF THE EUROPEAN ECONOMIC AREA (“EEA”). THE DATA PROTECTION LAWS IN COUNTRIES OUTSIDE OF THE EEA DO NOT ALWAYS PROVIDE THE SAME LEVEL OF PROTECTION FOR YOUR PERSONAL INFORMATION AS PROVIDED FOR UNDER EUROPEAN DATA PROTECTION LAWS. HOWEVER, WE AND OUR DATA PROCESSORS TAKE STEPS TO ENSURE THAT APPROPRIATE SECURITY MEASURES ARE TAKEN WITH THE AIM OF ENSURING THAT YOUR PRIVACY RIGHTS CONTINUE TO BE PROTECTED AS OUTLINED IN THIS PRIVACY POLICY. YOU CAN OBTAIN FURTHER DETAILS ABOUT THESE SECURITY MEASURES BY CONTACTING US AT THE ADDRESS OR EMAIL ADDRESS SET OUT BELOW.

     II. DATA COLLECTED THROUGH THE WEBSITE

THE INFORMATION WHICH YOU PROVIDE TO US THROUGH THIS WEBSITE IS RECEIVED, STORED AND PROCESSED OUTSIDE OF THE EEA. AS NOTED ABOVE, OUR DATA PROCESSORS RECEIVE AND STORE THE INFORMATION PROVIDED THROUGH THIS WEBSITE IN SERVERS LOCATED IN THE UNITED STATES. THE DATA PROTECTION LAWS IN COUNTRIES OUTSIDE OF THE EEA DO NOT ALWAYS PROVIDE THE SAME LEVEL OF PROTECTION FOR YOUR PERSONAL INFORMATION AS PROVIDED FOR UNDER EUROPEAN DATA PROTECTION LAWS. HOWEVER, WE AND OUR DATA PROCESSORS TAKE STEPS TO ENSURE THAT APPROPRIATE SECURITY MEASURES ARE TAKEN WITH THE AIM OF ENSURING THAT YOUR PRIVACY RIGHTS CONTINUE TO BE PROTECTED AS OUTLINED IN THIS PRIVACY POLICY. YOU CAN OBTAIN FURTHER DETAILS ABOUT THESE SECURITY MEASURES BY CONTACTING US AT THE ADDRESS OR EMAIL ADDRESS SET OUT BELOW.

IN THE EVENT THAT THERE IS A PROBLEM WITH YOUR ONLINE ORDER, YOU MAY NEED TO CONTACT OUR UK-BASED CUSTOMER SERVICE TEAM AND WILL NEED TO PROVIDE THEM WITH PERSONAL INFORMATION SO THAT THEY CAN ADDRESS YOUR ISSUE. THIS INFORMATION MAY THEN BE TRANSFERRED FROM THE EEA TO OUR REPRESENTATIVES OR SERVICE PROVIDERS IN THE UNITED STATES. SUCH TRANSFER OF YOUR PERSONAL INFORMATION SHALL ONLY BE MADE WHERE APPROPRIATE SECURITY MEASURES ARE IN PLACE. TRANSFERS TO SALESFORCE COMMERCECLOUD AND RADIAL COMMERCE LIMITED, OR THEIR AFFILIATES, ARE MADE UNDER THE EU-US PRIVACY SHIELD FRAMEWORK. FOR MORE INFORMATION, PLEASE VISIT HTTPS://WWW.PRIVACYSHIELD.GOV/WELCOME. 

 

YOUR RIGHTS AND HOW TO LIMIT THE USE OF YOUR PERSONAL INFORMATION 

SUBJECT TO APPLICABLE DATA PROTECTION LAWS, YOU HAVE THE RIGHT TO REQUEST ACCESS, RECTIFICATION, OR ERASURE OF YOUR PERSONAL INFORMATION, RESTRICTION OF PROCESSING CONCERNING YOUR PERSONAL INFORMATION, AND YOU HAVE THE RIGHT TO DATA PORTABILITY AND TO OBJECT TO THE PROCESSING OF YOUR PERSONAL INFORMATION. IF YOU HAVE GIVEN CONSENT TO CERTAIN PROCESSING OF YOUR PERSONAL INFORMATION, SUCH AS TO RECEIVE OUR NEWSLETTER AND PROMOTIONAL MATERIALS FROM THIRD PARTIES, YOU HAVE THE RIGHT TO WITHDRAW THAT CONSENT. YOUR RIGHTS ARE DESCRIBED IN MORE DETAIL BELOW:

• ACCESS.  YOU MAY CONTACT US AT ANY TIME IN ORDER TO REQUEST ACCESS TO THE PERSONAL INFORMATION WE HOLD ABOUT YOU. WE WILL CONFIRM WHETHER WE ARE PROCESSING YOUR PERSONAL INFORMATION, PROVIDE DETAILS OF THE CATEGORIES OF PERSONAL INFORMATION CONCERNED AND THE REASONS FOR OUR PROCESSING. WE CAN ALSO ON REQUEST PROVIDE YOU WITH A COPY OF YOUR PERSONAL INFORMATION WE HOLD. 

• RECTIFICATION.  YOU CAN ASK US TO CORRECT OR COMPLETE YOUR PERSONAL INFORMATION BY CONTACTING US AT ANY TIME.  TO THE EXTENT POSSIBLE, WE WILL INFORM ANYONE WHO HAS RECEIVED YOUR PERSONAL INFORMATION OF ANY CORRECTIONS WE MAKE TO IT.

• RESTRICTION. IN CERTAIN CIRCUMSTANCES, IT MAY BE POSSIBLE TO REQUIRE US TO LIMIT THE WAY IN WHICH WE PROCESS YOUR PERSONAL INFORMATION (I.E., REQUIRE US TO CONTINUE TO STORE YOUR PERSONAL INFORMATION, BUT NOT OTHERWISE PROCESS IT WITHOUT YOUR CONSENT). 

• ERASURE.  YOU MAY ASK TO HAVE THE INFORMATION ON YOUR ACCOUNT DELETED OR REMOVED.  WE WILL TRY TO DO SO PROMPTLY, AND, TO THE EXTENT POSSIBLE, WE WILL INFORM ANYONE WHO HAS RECEIVED YOUR PERSONAL INFORMATION OF YOUR REQUEST. HOWEVER, WE MUST KEEP TRACK OF CERTAIN TRANSACTION INFORMATION, SUCH AS PAST PURCHASES AND SIMILAR INFORMATION, FOR LEGAL COMPLIANCE PURPOSES, SO WE MAY NOT BE ABLE TO FULLY DELETE YOUR INFORMATION IN CERTAIN CIRCUMSTANCES. 

• DATA PORTABILITY. YOU MAY ALSO ASK US TO SEND YOU THE PERSONAL INFORMATION WE HOLD ON YOU IN AN ELECTRONIC, STRUCTURED, AND USER-FRIENDLY FORMAT, OR YOU MAY ASK US TO SEND THIS DATA TO ANOTHER ENTITY.  PLEASE NOTE THAT IF YOU CHOOSE TO ASK US TO SEND YOUR PERSONAL INFORMATION TO YOU OR ANOTHER PARTY, THIS MAY IMPACT OUR ABILITY TO PROVIDE THE PRODUCTS AND SERVICES YOU REQUESTED.

• OBJECT.  WHERE WE ARE PROCESSING YOUR PERSONAL INFORMATION WITHOUT YOUR CONSENT TO PURSUE OUR LEGITIMATE INTERESTS, YOU MAY OBJECT TO US PROCESSING YOUR PERSONAL INFORMATION. IN PARTICULAR, WHERE WE ARE USING YOUR PERSONAL INFORMATION TO CONTACT YOU FOR MARKETING PURPOSES, YOU MAY OBJECT TO SUCH PROCESSING AT ANY TIME. 

IF YOU HAVE ANY QUESTIONS, WOULD LIKE TO CORRECT OR UPDATE INFORMATION PREVIOUSLY PROVIDED TO US, OR OTHERWISE EXERCISE YOUR RIGHTS UNDER THIS PRIVACY POLICY, PLEASE CONTACT US BY EITHER:

EMAILING US AT HELLO@IRISAVENUE.COM; 

ALTERNATIVELY, WE ALSO HAVE A CENTRALIZED MAIL ADDRESS FOR DATA PROTECTION RELATED QUERIES. PLEASE WRITE TO US AT

ATTN: PRIVACY
IRIS AVENUE
32 STORE STREET
LONDON, WC1E 7BS

UNITED KINGDOM

IF YOU WISH TO BE REMOVED FROM OUR NEWSLETTER DISTRIBUTION LIST, PLEASE BE SURE TO INCLUDE YOUR EMAIL ADDRESS REGISTERED WITH US. YOU ALSO MAY UNSUBSCRIBE BY CLICKING “UNSUBSCRIBE” AT THE BOTTOM OF A NEWSLETTER EMAIL.

YOU MAY LODGE A COMPLAINT REGARDING THE PROCESSING OF YOUR PERSONAL INFORMATION WITH AN EU DATA PROTECTION AUTHORITY, SUCH AS THE INFORMATION COMMISSIONER’S OFFICE (HTTPS://ICO.ORG.UK/CONCERNS/) 

 

USAGE DATA AND COOKIES

IN ADDITION TO THE PERSONAL INFORMATION DESCRIBED ABOVE, WE ALSO COLLECT DATA GENERATED BY YOUR USAGE OF THE SITE (“USAGE DATA”) THAT MAY OR MAY NOT BE ASSOCIATED WITH AN INDIVIDUAL’S IDENTITY. TO THE EXTENT THAT NON-PERSONAL INFORMATION IS COMBINED WITH PERSONAL INFORMATION, WE TREAT THE COMBINED INFORMATION AS PERSONAL INFORMATION FOR THE PURPOSES OF THIS PRIVACY POLICY. SIMILARLY, UNDER SOME LOCAL LAWS, CERTAIN USAGE DATA, SUCH AS IP ADDRESSES, ARE CONSIDERED PERSONAL INFORMATION.

TO THE EXTENT SUCH LOCAL LAWS APPLY, WE ALSO TREAT THE REQUIRED USAGE DATA AS PERSONAL INFORMATION. OTHERWISE, USAGE DATA IS NOT TREATED AS PERSONAL INFORMATION.
MOST USAGE DATA ARE COLLECTED USING COOKIES OR PIXEL TAGS (ALSO CALLED SINGLE PIXEL GIFS OR WEB BEACONS). A "COOKIE" IS A SMALL DATA FILE SENT TO YOUR BROWSER FROM A WEB SERVER AND STORED ON YOUR COMPUTER. WE USE COOKIES TO LET US KNOW THAT YOU ARE A PRIOR CUSTOMER OR USER, AND TO PROVIDE CERTAIN FEATURES TO YOU. IN ADDITION, THIRD PARTIES MAY SET COOKIES AND TAGS THROUGH OUR SERVICES. WE DO NOT CONTROL SUCH THIRD PARTIES OR THEIR PRIVACY PRACTICES. MOST WEB BROWSERS ALLOW YOU TO INSTRUCT THE BROWSER TO PREVENT THE USE OF COOKIES, ALTHOUGH DOING SO MEANS YOU MAY NOT FULLY EXPERIENCE OUR SITE OR MAY CAUSE ERRORS. THE KIND OF INFORMATION WE COLLECT INCLUDES: THE PAGES VISITED ON OUR SITE; THE FEATURES USED; HOW LONG A VISITOR STAYS; AND THE DOMAIN NAME OF THE SITE FROM WHICH VISITORS CONNECT TO OUR SITE AND THE SITE TO WHICH VISITORS CONNECT THROUGH OUR SERVICE. WE MAY ALSO COLLECT INFORMATION SUCH AS LANGUAGE, ZIP CODE, AREA CODE, UNIQUE DEVICE IDENTIFIER, LOCATION, AND THE TIME ZONE WHERE OUR WEBSITE IS ACCESSED. EXCEPT AS DESCRIBED ABOVE, USAGE DATA IS NOT TREATED AS PERSONAL INFORMATION.

WE USE SITE USAGE DATA TO DEVELOP, MANAGE, AND IMPROVE THE WEBSITE, AND TO UNDERSTAND HOW OUR WEBSITE IS USED. SOMETIMES WE MAY AGGREGATE SITE USAGE DATA WITH PERSONAL INFORMATION FROM REGISTERED CUSTOMERS, AND MAY USE THAT INFORMATION TO HELP RESOLVE PROBLEMS, ANALYZE USAGE, OR PROVIDE YOU WITH INFORMATION ABOUT PRODUCTS AND SERVICES WE OFFER. WE MAY USE AGGREGATE ANONYMOUS USAGE DATA TO TRACK USE TRENDS AND THEREBY IMPROVE OUR WEBSITE. WE MAY ALSO USE THIS AGGREGATED, ANONYMOUS INFORMATION TO DEVELOP REPORTS THAT WE MAY SHARE WITH THIRD-PARTY MARKETING PARTNERS AND CUSTOMERS.

 

USES AND DISCLOSURES NOT IN IRIS AVENUE'S CONTROL 

 THIRD PARTY LINKS

WE AND OTHER USERS OF THE WEBSITE MAY PROVIDE LINKS TO UNRELATED THIRD-PARTY WEBSITES, AS WELL AS LINKS TO WEBSITES OWNED AND OPERATED BY ENTITIES WITH WHICH WE HAVE CONTRACTUAL RELATIONSHIPS. SUCH THIRD-PARTY SERVICES ACCESSIBLE VIA OUR WEBSITE (THROUGH HYPERLINKS OR OTHERWISE) HAVE THEIR OWN PRIVACY POLICIES AND DATA COLLECTION, USE, AND DISCLOSURE PRACTICES. PLEASE CONSULT EACH SITE'S TERMS & CONDITIONS AND PRIVACY POLICY PRIOR TO USE. WHEN YOU CLICK ON A HYPERLINK, A NEW BROWSER WINDOW OR FRAME CONTAINING A THIRD PARTY’S WEB SITE MAY APPEAR IN THE FOREGROUND WITH THE SITE REMAINING IN THE BACKGROUND. ANY TIME THAT YOU MOVE AWAY FROM THE IRIS AVENUE WEBSITE, INCLUDING TO A NEW WINDOW OR FRAME, NEITHER THIS PRIVACY POLICY NOR OUR OTHER TERMS, SUCH AS OUR TERMS OF USE, WILL APPLY. IRIS AVENUE CANNOT BE AND IS NOT RESPONSIBLE FOR THE PROTECTION OF THE INFORMATION YOU PROVIDE TO OTHER WEBSITES. YOU SHOULD BE AWARE THAT WHEN YOU VOLUNTARILY DISCLOSE PERSONAL INFORMATION ON OTHER WEBSITES, SUCH INFORMATION CAN BE COLLECTED AND USED BY OTHERS AND MAY RESULT IN UNSOLICITED COMMUNICATIONS.
 
ADVERTISEMENTS ON OTHER SITES

ADVERTISEMENTS FOR OUR PRODUCTS AND SERVICES MAY APPEAR ON THIRD PARTY WEBSITES AROUND THE INTERNET. SOME WEBSITES AND SERVICES DELIVER THESE ADVERTISEMENTS BASED UPON DATA THAT HAS BEEN PREVIOUSLY COLLECTED ABOUT YOUR PAST BEHAVIOUR ONLINE. FOR EXAMPLE, IF YOU HAVE VIEWED WEBSITES ABOUT SHOES, THESE WEBSITES OR SERVICES MAY DISPLAY TO YOU AN ADVERTISEMENT FOR OUR SHOES. THIS KIND OF TARGETED ADVERTISING IS SOMETIMES CALLED INTEREST-BASED OR ONLINE BEHAVIOURAL ADVERTISING. IT IS GENERALLY NOT BASED UPON YOUR PERSONAL INFORMATION, BUT RATHER, UPON YOUR ONLINE ACTIVITIES. WE DO NOT CONTROL SUCH THIRD-PARTY WEBSITES OR SERVICES ON WHICH THESE ADVERTISEMENTS APPEAR. FURTHER, WE DO NOT CONTROL HOW THEY COLLECT AND USE DATA ABOUT YOUR ONLINE ACTIVITIES. HOWEVER, YOU MAY OPT-OUT OF BEING TRACKED ONLINE BY CERTAIN COMPANIES BY VISITING HTTP://WWW.ABOUTADS.INFO/CHOICES/ OR HTTP://WWW.NETWORKADVERTISING.ORG/MANAGING/OPT_OUT.ASP. IF YOU OPT-OUT, YOU WILL STILL RECEIVE ADVERTISEMENTS, BUT THEY WILL NOT BE DELIVERED TO YOU BASED UPON YOUR BEHAVIOURAL DATA POSSESSED BY THE COMPANIES FROM WHOM YOU HAVE OPTED-OUT. THIS PROCESS RELIES UPON AN OPT-OUT COOKIE, SO IF YOU DELETE YOUR COOKIES OR USE A DIFFERENT COMPUTER, YOU WILL HAVE TO REPEAT THIS PROCESS.

 

CHANGES TO THE PRIVACY POLICY

WE RESERVE THE RIGHT TO UPDATE THIS PRIVACY POLICY FROM TIME TO TIME, AS WE ADD NEW FEATURES OR SERVICES, INCORPORATE SUGGESTIONS FROM OUR CUSTOMERS OR MAKE OTHER CHANGES. WE WILL POST ANY CHANGES TO THE PRIVACY POLICY ON OUR SITE. IF WE MAKE ANY MATERIAL CHANGES TO THIS PRIVACY POLICY, WE WILL NOTIFY YOU BEFORE THEY TAKE EFFECT EITHER THROUGH THE WEBSITE OR BY SENDING YOU A NOTIFICATION. ANY SUCH MATERIAL CHANGE WILL APPLY ONLY TO PERSONAL INFORMATION COLLECTED AFTER THE EFFECTIVE DATE OF THE REVISED PRIVACY POLICY. WHERE YOUR CONSENT IS REQUIRED FOR THE UPDATED PROVISIONS OF OUR PRIVACY POLICY AND YOU DO NOT RESPOND WITHIN A REASONABLE PERIOD OF TIME, WE WILL NOT PROCESS YOUR PERSONAL INFORMATION UNDER THE UPDATED PROVISIONS OF OUR PRIVACY POLICY AND MAY CEASE PROCESSING YOUR PERSONAL INFORMATION.

 

AGE RESTRICTIONS

YOU MUST BE 18 YEARS OLD OR OLDER TO USE THIS WEBSITE, INCLUDING TO REGISTER WITH US TO RECEIVE COMMUNICATIONS OR TO MAKE A PURCHASE. WE DO NOT KNOWINGLY COLLECT OR DISTRIBUTE PERSONAL INFORMATION FROM PERSONS UNDER THE AGE OF 18. IF YOU ARE THE PARENT OR GUARDIAN OF A MINOR UNDER 18 YEARS OF AGE AND BELIEVE THAT THEY HAVE DISCLOSED PERSONAL INFORMATION TO US, PLEASE CONTACT US BY E-MAIL SO THAT WE MAY DELETE THE MINOR'S INFORMATION. IN ADDITION, IF WE BECOME AWARE THAT WE HAVE INADVERTENTLY RECEIVED PERSONAL INFORMATION FROM ANYONE UNDER THE AGE OF 18, WE WILL DELETE SUCH INFORMATION FROM OUR RECORDS.